Like Steak-umm, MoonPie tweets exhibit a self-deprecating awareness that it is a brand advertising products. Also like Steak-umm, MoonPie's tweets make varying degrees of sense.
Steak-umm gained widespread recognition last year on social media after it posted a lengthy Twitter thread about coronavirus misinformation. In a series of tweets in early April 2020, Steak-umm ...
The seven tweets got nearly 100,000 combined likes. And all of a sudden, everyone was talking about Steak-umm. Over the course of a year, Allebach has ushered this family-owned frozen steak company into Twitter fame, jumping from 4,600 followers in December to nearly 36,000 today.
Steak-umm's Twitter account has become a cultural phenomenon in recent years thanks to its thoughtful, introspective, surprisingly intelligent tweets on subjects that most frozen beef brands tend not to wade into. It's also been an unlikely source of comfort to many of us in these wild, confusing times.
Here's the entire Steak-umm thread, which was the #6 top trending topic on Twitter on Tuesday. friendly reminder in times of uncertainty and misinformation: anecdotes are not data.
But Steak-Umm is different, and the 28 year-old guy who runs the Steak-Umm Twitter account has changed the brand's history forever. Nathan Allebach , Steak-Umm's Twitter writer, has been popping up in the news over the past few years, and in light of the Washington Post 's latest article on him, it's worth sharing some of the stranger things ...
"over a decade ago, when social media was in its infancy, it was for sharing thoughts and those little moments of life. fast forward to now, you're reading a "tweet" from a "self-aware frozen beef company." so HOW DID WE GET HERE? (thread)"